01
Fractional Chief Growth Officer
Owns where the organization grows, and whether it has the capability to capture the opportunity.
Drawn from Growth Strategy: market entry, expansion, diversification, and the capability required to capture the opportunity.
Related: Growth Strategy.
Responsibilities
- Assess the markets and segments worth entering.
- Set competitive positioning the leadership team can defend.
- Design the growth model and the go-to-market sequence.
- Judge partnership and expansion choices against that model.
- Determine whether the organization can scale to the plan.
Outcomes
- Prioritized growth opportunities.
- A position the organization can explain.
- A go-to-market plan with sequenced milestones.
- A clear read on readiness to grow.
02
Fractional Chief Strategy Officer
Owns direction: one strategic logic, and the priorities that follow from it.
Drawn from Executive Strategy, and from the Provect stages that diagnose the situation and set direction before execution.
Related: Executive Strategy and Provect framework.
Responsibilities
- Assess the strategic situation before the plan is written.
- Align the leadership team on a single direction.
- Set decision criteria and the tradeoffs those criteria force.
- Sequence priorities so effort is not scattered.
- Shape the strategic narrative the organization can repeat.
Outcomes
- A single, defensible direction.
- Decision criteria for major resource and priority choices.
- A roadmap with sequenced priorities and milestones.
03
Fractional Chief Data and Artificial Intelligence Officer
Owns where data and artificial intelligence create value, and the governance required to pursue them.
Drawn from Artificial Intelligence: where AI creates value, the readiness to capture it, and the governance and adoption the change requires. Provect AI is the readiness assessment.
Related: Artificial Intelligence and Provect framework.
Responsibilities
- Identify where AI creates value, and where it does not.
- Establish a data and infrastructure readiness baseline.
- Set governance matched to the organization's risk.
- Evaluate platforms and vendors against that governance.
- Plan the workforce change adoption requires.
Outcomes
- Prioritized uses, with feasibility made explicit.
- A readiness baseline for data and infrastructure.
- Governance appropriate to the risk profile.
- An implementation roadmap and a workforce readiness plan.
04
Fractional Chief Marketing Officer
Owns how the organization is understood in the market, and how that understanding creates demand.
This is the market-facing side of Growth Strategy: positioning, digital presence, and acquisition.
Related: Growth Strategy.
Responsibilities
- Set the position and the promise the market hears.
- Align digital presence to that position.
- Define how demand is created and qualified.
- Keep the market narrative consistent with strategy.
Outcomes
- A position the organization can explain.
- A market narrative aligned to strategic direction.
- A demand motion the organization can run after the engagement.