Brand System · Logo Guide
Logo Guide
01 — Primary Logo
VECTURAEPartners
02 — Three expressions
VECTURAE
Partners
Full target lock
Primary lockup. Use this first.
VECTURAEPartners
Mark + wordmark
Horizontal layout for tight spaces.
Bare mark
Mark alone. App icons, favicons.
03 — Anatomy
01
Swept chevrons
Six wing-like forms converge on a central axis, suggesting direction, momentum, and disciplined convergence. Each pair is calibrated to the same vanishing point.
02
Planted foundation
The base triangle anchors the form to the ground: stability beneath the motion. It is the only element with a flat horizon.
03
Target-lock reticle
Crosshairs and corner brackets frame the mark in a targeting reference: precision, scope, and the act of acquiring an objective before engaging.
04 — Clearspace & Scale
Minimum clearspace = x-height of the “V” chevron on all sides.
Digital minimum
24 px · favicon / compact
Print minimum
0.5 in / 36 pt · business cards and letterhead
Never scale the mark below 16 px on screen or 0.25 in in print. At this size, use only the bare mark: drop the crosshair lines.
05 — Colour variants
Gold on ink
Primary · dark surfaces
Ink on light
Print, letterhead, light surfaces
White reversed
Panel surfaces, white-on-dark
06 — Wordmark
VECTURAEPartners
TypefaceArchivo Light
Tracking0.36em (VECTURAE) / 0.48–0.52em (Partners)
CaseAll-caps / Title case
The wordmark is set in Archivo Light with extreme tracking. The wide letter-spacing creates visual breath and formal distinction without resorting to decorative letterforms.
“Partners” is set smaller, in Archivo Regular, differentiated by weight and tracking rather than font family.
Never set the wordmark in bold, italic, or decorative weights.
07 — Misuse
Don’t stretch
The mark must scale uniformly. Distortion breaks the geometric logic.
Don’t recolor
Use only the three approved color variants. No gradients, no custom fills.
Don’t rotate
The mark is directional. Rotation removes its orientation meaning.
08 — Assets
vecturae-mark-gold.svg
Vector SVG
vecturae-mark-ink.svg
Vector SVG
vecturae-mark-white.svg
Vector SVG
vecturae-lockup-gold.svg
Vector SVG
vecturae-lockup-ink.svg
Vector SVG
vecturae-lockup-white.svg
Vector SVG
signature-mark.png
Raster PNG
favicon.svg
Vector SVG